Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a element of Chrysler since 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its preceding owner American Motors Corporation (AMC).
Jeep’s present item range consists solely of sport utility automobiles and off-road automobiles, but has also incorporated pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck market in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a market section the Wagoneer is regarded as to have developed. Jeep offered one.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s very best marketing brand in the U.S. during the very first half of 2017. In the U.S. alone, in excess of 2400 dealerships hold franchise rights to promote Jeep-branded automobiles, and if Jeep have been spun off into a separate organization, it is estimated to be worth in between $22 and $33.five billion—slightly more than all of FCA (US).
Prior to 1940 the term “jeep” had been utilized as U.S. Army slang for new recruits or automobiles, but the Globe War II “jeep” that went into manufacturing in 1941 exclusively tied the name to this light military 4×4, arguably creating them the oldest four-wheel drive mass-manufacturing automobiles now recognized as SUVs. The Jeep grew to become the main light four-wheel-drive motor vehicle of the United States Army and the Allies during Globe War II, as effectively as the postwar time period. The term grew to become common worldwide in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly practical jeep grew to become the ubiquitous Globe War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility automobiles this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the original Series I Land Rover. Numerous Jeep variants serving related military and civilian roles have since been made in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever since Willys-Overland launched manufacturing of the very first CJ or Civilian Jeep branded models there in 1945. Its replacement, the conceptually steady Jeep Wrangler series, remains in manufacturing since 1986. With its reliable axles and open leading, the Wrangler has been named the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep models (the CJ-five and the SJ Wagoneer) loved extraordinary 3-decade manufacturing runs of a single entire body generation.
In lowercase, the term “jeep” continues to be utilized as a generic term for automobiles inspired by the Jeep that are suitable for use on rough terrain.