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Regardless of who is currently being marketed to, many elements, which includes the point of view the marketers will use. These industry orientations establish how marketers will technique the organizing stage of marketing and advertising. This leads into the marketing and advertising mix, which outlines the specifics of the item and how it will be offered. This can in turn, be affected by the environment surrounding the item , the outcomes of marketing and advertising study and industry study, and the qualities of the product’s target industry.

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Once these elements are established, marketers need to then decide what strategies will be utilised to industry the item. This choice is primarily based on the elements analyzed in the organizing stage as effectively as in which the item is in the item lifestyle cycle.